Solving operational problems and creating opportunities for mobile network operators and service providers
Smartphone adoption is growing fast, with over 120% growth in the US over the last two years. It is estimated that 75% of the total customer base will have a smartphone by 2014. Clearly smartphones are creating new opportunities for operators and service providers, but they are also creating operational challenges. The cost of supporting a smartphone is estimated to be 400% higher than that of a feature phone.
So whilst the smartphone points the way to new revenues, it is also a much more complex environment which creates some real challenges, many of them unexpected. It is perhaps the unexpected nature of these problems that causes the most problems, because they are, by their nature, difficult to plan for.
Some of the tools, such as device management products, whilst they are good at dealing with such issues as managing a device's settings they are focused on standards and consequently designed to resolve the known problems! This is a rapidly changing environment where we are all still learning of the problems and how best to tackle them. Such an evolving environment calls for the right tools that can adapt to meet these growing needs.
Read more about the kinds of problems we can address.
MRIX - Web Services-based toolkit for mobile
MRIX addresses many of the device centric problems facing mobile operators and service providers today, these can range from complementing a device management solution by solving missing features to provide the infrastructure for an cross device platform solution. If intelligence in the device is required, along with easy integration into any backend system, then MRIX is the solution to your problems.
MRIX enables mobile operators, service providers and application developers to:
- Remotely control mobile devices and applications
- Monitor a wide range of events that are generated on mobile phones - from signal strength and phone calls to app specific events
- Create cross-platform 'managed' mobile services and applications
- Easily integrate this capability into existing systems
MRIX consists of three main components:
- A set of RESTful Web Services to manage and control mobile devices and applications
- A real time event system for monitoring activity on the phone and feeding these events directly into any system
- A cross-platform, device resident, scripting capability that makes it easy to build new functionality.
See a live demo of the MRIX real time Event System
MRIX can enable a wide range of services and applications, these include:
- Policy enforcement - monitoring activity on the phone and then performing an operation based on rules defined on the phone or server. An example of this is enforcing an Internet usage policy.
- Monitoring - monitor something on the phone, feed these events directly into your server for collation, analysis and reporting. An example of this is User experience monitoring.
- Tracking - track the location of mobile phones and integrate this information into any system.
- Management - perform some operation on the phone and report results back to server. An example of this is installing and configuring Mail for Exchange.
- Testing - perform some operations on the phone, possibly simulating the user's behaviour, capture the results, report these results to the server for analysis and reporting. An example of this is app testing.
- Ad-hoc/realtime solutions - directly interact with the phone remotely. An example of this is remote phone control.
